Whereas with channel ORANGE, he played the game and submitted for Grammy nods-though he only agreed to perform at the 2013 ceremony if he could play the song of his choosing, deep cut "Forrest Gump"-this time around, he didn't bother. In their wake, his indifference towards the industry machine calcified further.
Rather than the usual promo tour, he opted to explore the world for a month. "China, Japan, Oceania, France, just around," he said. He would work sporadically on what would come to be known as his twin 2016 releases, Endless and Blonde, suffering a year-long bout of writer's block at one point, while also replacing his entire team and winding down what he's referred to as a "seven-year chess game" with Def Jam that ultimately saw him buying himself out of his contract and purchasing back all of his own master recordings with his own money.Īnd once they were released, he let them live on their own and speak for themselves. ("I'd rather the plane goes down in flames and the drives go down with me than somebody put out a weird posthumous release," he said of that unorthodox approach.) for London with little more than a duffel bag of clothes and a backpack containing the hard drives he keeps all his music, backups included, on. "It started to weigh on me that I was responsible for the moves that had made me successful, but I wasn't reaping the lion's share of the profits, and that was problematic for me," the notoriously press-averse Ocean told The New York Times in a rare 2016 interview.
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